Disney Cruise Lines

In a Social Media Management and Marketing class, I had the privilege of being taught by Kristen Stone, the Executive Vice President of Edelman, a lead American public relations and marketing consultancy firm. In this class, I was partnered with Disney Cruise Lines and created a social media plan for them to connect with an untapped audience. I suggested using Facebook to reach grandparents. I got to present the content I created for them to post (below) to three DCL PR executives.