Nestle

As part of a semester-long client partnership, I collaborated with a Nestlé Associate Marketing Manager to support the launch of a campaign for Nescafé’s Ice Roast coffee, targeting college-aged consumers. I conducted both quantitative and qualitative research, including the facilitation of a consumer behavior focus group and the analysis of survey data. These insights informed strategic recommendations for content, messaging, and platform use, tailored to the preferences and habits of Gen Z audiences.